Built for revenue · Case study · HubSpot CMS
A failing website rebuilt in HubSpot, and a 250% engagement uplift.
A full HubSpot CMS rebuild for Action Insurance Repair, with clear buyer paths for five audiences, trust-led messaging and proper SEO foundations.
actioninsurancerepair.co.uk
Insurance repair and restoration you can trust, when it matters most.
Homeowners Landlords Insurers Brokers Surveyors
Make a claim enquiry
+250%
engagement post-launch
+250%
uplift in engagement after launch
5
audiences with their own clear buyer path
SEO
foundations rebuilt for the long term
Owned
a scalable HubSpot CMS the team runs
Before
- A 76% drop in monthly users.
- An average session of just 59 seconds.
- Fewer than 2 conversions a month, and low quality at that.
- An authority score of 9, with only 17 backlinks.
- Mobile speed scores below 60.
After
- A 250% uplift in engagement after launch.
- More conversions, from genuinely qualified prospects.
- Clear paths for homeowners, landlords, insurers, brokers and surveyors.
- Stronger SEO foundations built to compound.
- A fast, modular HubSpot CMS the team owns.
The challenge
A confusing site that could not earn trust.
The old site was losing ground on every measure that mattered. Underneath the numbers was a confusing structure, weak messaging and unclear paths through the site for different buyers.
When someone has a flood, a fire or water damage, they need to know in seconds that they are in safe hands. Visitors could not quickly tell what to do, or why to trust them.
What we built
A complete rebuild around how five audiences actually buy.
- A full website audit and competitor benchmarking, so we fixed the right things.
- Buyer path mapping for five segments: homeowners, landlords, insurers, brokers and surveyors.
- SEO keyword research and a meta mapping strategy, plus trust-led messaging and design.
- A complete build in HubSpot CMS using modular, scalable templates, with blog and client stories set up for ongoing content.
- Post-launch QA, redirects, on-page SEO and CMS training, so the team can run it themselves.
Who they help
When a flood, fire or leak turns a home upside down.
If your website is losing users and invisible in search, a rebuild fixes the foundations.
Talk to Rikki or Emma about a HubSpot CMS site built to be found, trusted and converted.
Speak to us →